Definition
Companies' main priority was to get rid of or move their products out the factory door using a variety of selling techniques. Companies believed that they could enhance their sales by using a variety of promotional techniques designed to inform and/or persuade potential customers to buy their products.
Main Poins
- The amount of disposable and discretionary income that consumers had to spend on necessities and luxuries also decreased dramatically as the unemployment rate approached 25 percent
- Companies found that they could no longer sell all the products that they produced, even though prices were lowered via mass production
- In order to get rid of products, many firms developed sales forces and relied on personal selling, advertising signs, and singing commercials on the radio to "move" the product