Paid Advertising
Definition
Paid Advertising is any kind of advertising you have to pay for.
Main Points
- It includes traditional approaches like TVCs and print media advertising. Also, one of the most well-known marketing approach is internet marketing.
- It includes various methods like PPC (Pay per click) and paid advertising.
- Online advertisement is a billion dollar industry
Diversity marketing
Definition
Diversity Marketing is advertising/products directed to all different types of people, for example, people from Dubai and Iran ranging in age from 10-50
Main Points
- It is particularly important when interacting with the global marketplace
- As a diversity campaign is developed, the profile of the target audience should also develop, and further diversify.
- The major consumer groups currently reached through diversity marketing include Hispanics, African-Americans, Asian-Americans, and the LGBT community.